Privacy Policy

ACSHOPHK is committed to protecting your privacy and takes all reasonable precautions to ensure that its policies and practices regarding the collection, transmission, storage and use of personal data comply with the provisions of the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong.

Categories of personal data collected

The categories of personal data we collect include, but are not limited to:

1) Your title, name, gender, telephone number, email address, residential address, postal address, billing address, delivery address or other contact details, your date of birth (month and day), your payment or credit card details, username and password, and any other personal data you voluntarily provide to us; and

2) The IP address, real-time location data, browser settings, browsing history, the referring website that directed you to our platform, and other internet activity data from your computer, mobile phone or other electronic/communications devices.

Methods of collecting personal data

We may obtain personal data about you in various ways, such as:

1) When you shop on our website or at one of our collection points;

2) When you take part in our events or promotions;

3) When you apply for or use our membership card, or take part in any of our membership or promotional schemes;

4) When you register an account with us;

5) When you take part in any survey or marketing campaign;

6) When you log in to visit our website, use our mobile app or browse any of our social media pages;

7) When you use the Wi-Fi service at our shops or events;

8) When you contact us in person, by telephone, email or via any social media platform to make an enquiry or provide information;

9) Once your identity has been verified;

10) When you subscribe to our marketing or promotional materials. You may choose not to provide us with the personal data requested, but if you do so, we may be unable to provide you with our products, services or offers, or you may be unable to log in to our platform or use certain features. You have the right to request access to your personal data and to have such data corrected, updated or deleted.

Purpose of collecting personal data

Your personal data may be used for one or more of the following purposes (‘Purposes’):

1) To communicate with you;

2) To verify your identity and any accounts you have opened with us;

3) To manage any membership or other marketing, promotional offers or corporate activities in which we participate, including providing you with the offers to which you are entitled;

4) To process your orders for products or services (for example, to retain the contents of your shopping basket and to make arrangements relating to invoicing, payment, refunds and delivery);

5) To process and respond to your enquiries, suggestions or complaints;

6) Conducting customer surveys or organising events for customers;

7) To provide you with customer service;

8) To carry out analyses to help us better understand our customers’ needs and improve the quality of our services and products;

9) To personalise the content on our shopping website, mobile app and social media platforms in order to provide you with a better shopping experience;

10) Design specific promotional offers;

11) Conduct advertising campaigns, including targeted advertising;

12) Conduct direct marketing campaigns;

13) Fulfil our obligation to maintain records of processing activities

14) To comply with laws, regulations or compliance requirements; to respond to enquiries from law enforcement agencies or regulatory authorities; or to seek legal advice; and

15) Any other purpose directly related to any of the above circumstances.

Direct selling

Once you have provided us with personally identifiable information, you may receive telephone calls, text messages, emails or direct marketing post from us or our affiliated organisations. If you do not wish to receive such communications, please contact our Customer Service Department by email or post.

Use of your personal data

We will process the information you provide in accordance with relevant laws and regulations (including, but not limited to, the collection, storage, retention, use, transfer and disclosure of such information). We will ensure that your information is secure, accurate and up to date, and will not retain it for longer than is necessary.

Data collected automatically

Cookies are pieces of data that your browser stores on your computer or other internet-connected device when you visit a website. We use cookies for a variety of purposes:

1) Essential cookies. These cookies enable you to browse our website and its content, such as logging in to the site or accessing secure areas, and are therefore essential. These cookies cannot be disabled, as the website will not function properly if they are; however, they do not store any personal data.

2) Functional cookies. These cookies are used to enhance your shopping experience. For example, they remember the country you have selected and the items you have previously purchased for your next visit. The data collected by these cookies is anonymous; they are not used to track your browsing activity on other websites, and you may choose to disable them.

3) Targeting cookies. Most of these cookies are provided by third parties. They record the websites you have visited and track your browsing activity on other websites. Examples of how we use these cookies include Google Analytics and Adobe Analytics. The data they collect may be shared with other advertising networks for advertising purposes. Similarly, you can block these cookies. If you continue to use our website without changing your settings, you consent to our use of these cookies on our website. How to control and delete cookies You can configure your browser to block all or some cookies by clicking the link below:

Chrome: https://support.google.com/chrome/answer/95647
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/kb/ph21411

Please note that if you configure your browser to block certain types of cookies, you may be unable to access parts of our website, and our other services may not function properly. In addition to using cookies, we also collect your data automatically through our mobile applications or online platforms, such as via web server logs. Web server logs are records of your activity when browsing the website using a mobile device or personal computer. For example, web server logs may record the search terms you have used or the web links you have visited; they may also record your browser information, such as your IP address and the cookies placed on your browser by the server. Data collected automatically may be used for certain purposes.

CCTV

CCTV cameras have been installed at our premises for security reasons. Information obtained from these cameras will only be used in accordance with the requirements of the Personal Data (Privacy) Ordinance and will not be retained for longer than is strictly necessary.

Shared materials and how to share them

We may disclose or transfer your personal data to HKETSPA or any third-party service providers or business partners, either locally or overseas, on a limited basis, where necessary to fulfil a specific purpose. Where personal data is transferred overseas, we will safeguard your personal data through contractual or other appropriate measures, and use your personal data to achieve the intended purpose in accordance with standards no lower than those of your jurisdiction and in compliance with the cross-border data transfer mechanisms under your jurisdiction’s data protection laws. We may also disclose or transfer your personal data to other locations where required by law or regulation, or where necessary to protect our interests (to the extent permitted by law), such as disclosure to an insurer in the event of a potential claim. We also reserve the right to transfer your personal data in the event of a merger, acquisition or corporate reorganisation (where permitted by law).

Rights of data subjects

You have the right to request a copy of the personal data we hold about you, or to have any inaccurate or incomplete personal data we hold about you corrected. We will not unduly delay and will process your request within the time limits set out in the data protection laws of your jurisdiction (subject to any extensions permitted by law). If we refuse your request to access or correct your personal data, we will explain the reasons for the refusal. You have the right to withdraw your consent to our collection, use or disclosure of your personal data in writing at any time via the channels listed under ‘Contact Us’ below. Upon receipt of a request to withdraw consent, we will cease to collect, use or disclose your personal data, unless permitted by law. However, withdrawing your consent may mean that we are unable to continue providing products and services to you. You also have other rights regarding your personal data, including the right to access, correct, update or request that we cease using and disclosing your personal data, or, in certain circumstances and subject to restrictions or exemptions, to request the deletion of the personal data we have collected about you.

Retention of personal data

We review the personal data in our possession from time to time. We will not retain your personal data for longer than is necessary to fulfil the purposes for which it was collected; unless permitted by relevant laws and regulations, we will delete personal data that is no longer required for its intended purpose as soon as reasonably practicable. We will permanently delete your personal data once the retention period has expired; however, certain parts of your personal data will remain stored in our systems, such as data awaiting overwriting. For our purposes, this data can no longer be used; in other words, even if the data remains in the electronic system, it cannot be retrieved or used by our staff.

Data protection

To protect your personal data and prevent it from being accessed accidentally, unlawfully or without authorisation, we maintain appropriate measures to safeguard the confidentiality and security of the personal data we collect and process.

Third-party websites

This Privacy Policy applies solely to us and does not apply to any third parties (including websites operated by them). When you click on a link and/or banner advertisement that directs you to a third-party website or a website of one of our affiliated companies, you will be subject to their privacy policies. Whilst we support the protection of internet privacy, we shall not be liable for any actions taken by third parties outside our network.

Policy on Minors

We are unable to determine the age of individuals using this website. If a minor (as defined by applicable law) provides us with personal data without the consent of their parent or guardian, their parent or guardian should contact us to have the minor’s customer data deleted.

Amendments to the Privacy Policy

We may amend this Privacy Policy from time to time and publish the updated version on our website and mobile platforms. Please check this Privacy Policy regularly to ensure you are aware of the latest version.